Introducing renoa: the first apparel generic fiber category approved by the FTC in almost 25 years
Renewing
the
standard
The next generation of material excellence
renoa is the world’s first fiber regenerated from keratin waste. Developed by Everbloom and powered by our proprietary Braid AI model, this all-new circular fiber not only replaces more resource-intensive materials, but rewrites the definition of luxury performance.
Made in the United States from domestic waste
Compatible with existing yarn-spinning & textile supply chains
Engineered for luxury performance, consistency, and scale
The technology
Intelligence you can feel
Since keratin-rich textile waste naturally varies, creating a consistent, scalable fiber has always been one of the industry’s biggest technical challenges. That changes with our Braid AI model.
By combining deeper material intelligence with advanced protein engineering, it’s now possible to capture the most desirable qualities of luxury materials at the scale of modern manufacturing.
Ready for labeling and commercializing products
Unparalleled. Unprecedented. The arrival of renoa marks a historic milestone for the $1 trillion textile industry. As the first apparel fiber category to be recognized by the FTC since 2002, and the first ever to be powered by AI, it’s poised to reinforce America’s domestic clothing and textile foundations, garment by remarkable garment.
Impact
Born and worn without compromise
The fashion industry accounts for roughly 10% of global greenhouse gas emissions, generating more than 20 billion pounds of keratin-rich waste each year. Meanwhile, production is concentrated overseas, exacerbating the impact. The need for new solutions couldn’t be more urgent, which makes renoa essential in every fiber of its being.
>99%
less water use than silk production, 50% less than cashmere production, and 30% less than wool production.
Up to 92%
lower greenhouse gas emissions vs. silk production, 76% lower than wool, 62% lower than cashmere, and 52% lower than bio-recycled polyester.
Verified
Independently assessed by Boundless Impact Research & Analytics
Partners proudly renewing the standard
A greater benchmark
“By transforming a common agricultural byproduct into high-performance fibers that rival wool, silk, and cashmere, Everbloom have found an elegant solution to a real environmental challenge.”
Maria Gotsch
Partnership fund for New York city
President & CEO
