The first new apparel fiber classified by the FTC in almost 25 years

Renewing
the
standard

The next generation of material excellence

Renoa is the world’s first fiber regenerated from keratin waste. Developed by Everbloom and powered by our proprietary Braid AI model, this all-new circular fiber not only replaces more resource-intensive materials, but rewrites the definition of luxury performance.
Made in the USA 🇺🇸

Made in the United States from domestic waste

Supply chain ready

Compatible with existing yarn-spinning and textile supply chains

Excellence at scale

Engineered for luxury performance, consistency, and scale

A greater benchmark

“New York City is home to one of the world's most iconic fashion industries, and Everbloom is using technology to fundamentally reshape how that industry operates. By transforming a common agricultural byproduct into high-performance fibers that rival wool, silk, and cashmere, they've found an elegant solution to a real environmental challenge”

Maria Gotsch
Partnership Fund for New York City
President & CEO
The technology

Intelligence you can feel

Since keratin-rich textile waste naturally varies, creating a consistent, scalable fiber has always been one of the industry’s biggest technical challenges. That changes with our Braid AI model.

By combining deeper material intelligence with advanced protein engineering, it’s now possible to capture the most desirable qualities of luxury materials at the scale of modern manufacturing.

How it works

01

Braid AI predicts fiber traits

Softness, strength, texture, and dyeability are precisely forecasted before production begins, speeding up development while ensuring stability at scale.

02

Production parameters are set in advance

By predicting how each protein behaves during production, what once required two months of laboratory testing now takes just two weeks. Every insight gained from Braid AI is then translated into our patented production process. 

03

Keratin waste is refined into its purest protein

Using advanced engineering techniques, these proteins are transformed into high-performance fibers, structurally enhanced to be compatible with existing yarn-spinning infrastructure and textile supply chains as standard.

Ready for labeling and commercializing products

The arrival of Renoa marks a historic milestone for the $1 trillion textile industry. As the first apparel fiber category classified by the FTC since 2002, and the first ever to be powered by AI, it’s poised to reinforce America’s domestic clothing and textile foundations, garment by remarkable garment.
Impact

Born and worn
without compromise

The fashion industry accounts for roughly 10% of global greenhouse gas emissions, generating more than 20 billion pounds of keratin-rich waste each year. Meanwhile, production is concentrated overseas, exacerbating the impact.

The need for new solutions couldn’t be more urgent, which makes Renoa essential in every fiber of its being.

<99%
less water use than silk production, 50% less than cashmere production, and 30% less than wool production.
Up to 92%
lower greenhouse gas emissions vs. silk production, 76% lower than wool, 62% lower than cashmere, and 52% lower than bio-recycled polyester.
Verified
Independently assessed by Boundless Impact Research & Analytics

Partners proudly
renewing the standard

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